Sheikh Mohammed bin Rashid is calling on UAE workers to provide an outpouring of support for an innovative initiative aimed at bringing precious water supplies to where they are needed most across the globe.
The Vice President and Ruler of Dubai has launched the 'Well of Hope", a collective effort aimed at government and private sector employees to ensure needy sections of society have access to clean water.
The project, which will take place during Ramadan, will involve workers from twenty businesses and authorities pumping water through a digital device.
The 'virtual' volume of water pumped will then be donated to those less fortunate by the Mohammed bin Rashid Al Maktoum Global Initiatives.
Public and private organisations can apply to take part by contacting arabhopemakers on Twitter, using the hashtag #Wellofhope.
"There is a sense of goodness in every person, and a merciful and generous soul inside each of us," said Sheikh Mohammed.
"The aim is to remind people of the great value of water and demonstrate the difficulties hundreds of millions face to get access to water. Small gestures can make a big difference to ourselves before others."
The humanitarian campaign aims to highlight worldwide water scarcity concerns.
According to official figures, more than 844 million people across the world lack access to clean drinking water, equivalent to one in every 10 people on the planet.